Social Content Distribution Tip #1 – Speak the language of your followersEach channel is different- you need to speak the language of your followers. Make sure you’re using CTAs that resonate with your audience on that channel.
Social Content Distribution Tip #2 – Don’t be afraid to promote content more than onceYou can promote content more than once on your channels, especially Twitter. Odds are not every single one of your followers will see every one of your tweets and posts. However, a good rule of thumb is to make sure to mix up your wording so you’re not just copying and pasting the same tweet over and over again.
Social Content Distribution Tip #3 – Track and measureUse unique URLs for each channel you’re posting content on so that you can track the traffic that each channel brings in. This will also help you determine what content works well on each channel.
Social Content Distribution Tip #4 – Listen and RESPONDMake sure you listen to your customers and followers. Thank the people that share your content, and respond to people who comment on it, whether positive or negative. Saying ‘thank you’ can go a long way. Social media is all about making personal connections with those who take the time to engage with your content.
Social Content Distribution Tip #5 – A picture is worth a 1,000 wordsMake sure you’re attaching a picture, graphic, infographic, etc. with your content to help make it more engaging on your social channels. People are much more likely to share a photo with their own social channels than they are to share a link.
Lauren Harper is the Social Marketing Manager for Oracle Eloqua. She’s passionate about community and social media management. Follow Lauren on Twitter at: @LaurenEHarper.