sábado, 29 de diciembre de 2018

Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls


Press Release 

Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters

Redwood Shores, Calif.—Dec 20, 2018

Oracle Data Cloud today announced Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics helping publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and are delivered in a brand safe environment. Moat Yield Intelligence capabilities have been extensively tested through early implementation with key publishers, including Bloomberg Media Group, Bonnier Corp., and Vox Media. Using this new functionality, publishers have been able to protect media spend by reducing waste, optimizing yield, and gaining greater control of their inventory.

“Publishers want to be able to demonstrate to advertisers that their inventory is viewable, fraud-free, and brand safe,” said Dave Constantino, Head of Publisher Development, Oracle Data Cloud. “Moat Yield Intelligence functionality enables publishers to protect their advertisers’ media spend and can help to improve campaign performance while strengthening trust between publishers and advertisers to build proven and successful long-term relationships.”

The Moat Yield Intelligence feature provides a suite of targeting metrics that assist direct and programmatic sales efforts, including support for programmatic direct, sales via private marketplaces, and market leading SSPs:

· Viewability thresholds that align with agency standards, the ability to customize those thresholds, and unprecedented precision through ad slot level targeting. 

· Robust fraud interdiction using Moat’s leading IVT measurement and analysis technology, including learnings from Oracle’s other anti-fraud acquisitions, such as Dyn, a DNS provider that helps detect abnormal traffic patterns on the web, and ZenEdge, a leading cybersecurity suite to detect botnets. 

· Contextual brand safety using technology from Oracle’s Grapeshot acquisition that analyzes and interprets the actual content of each page, not just URL-level keywords. 

“Managing yield effectively requires sophisticated data to maximize efficiency, digital revenues and ultimately drive stronger outcomes for advertisers,” said Derek Gatts, Global Head of Advertising Operations, Bloomberg Media Group. “Moat Yield Intelligence helps us reach our goal of maximizing the value of each impression, while also ensuring our partners run in a brand safe environment that is optimal for their unique needs.”

“With a single implementation, Moat Yield Intelligence powers targeting against the full suite of media quality metrics that are crucial to our customer success," said Sean Holzman, Chief Digital Revenue Officer, Bonnier Corp. "In particular, market leading solutions for SIVT detection and brand safety avoidance enable us to stay at the forefront and offer a leading media product for our advertisers.”

"As the flight to quality accelerates for marketers, we can't keep relying on standard metrics that are optimized only for scale, like impressions and clicks," says Ryan Pauley, Chief Revenue Officer, Vox Media. "Moat Yield Intelligence is a tool that allows us to offer deeper intelligence, performance, and optimization of our inventory ultimately resulting in increased return for our marketing partners."
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Contact Info

Shasta Smith
Oracle
+1.650.506.8673
About Oracle Data Cloud

Oracle Data Cloud helps marketers use data to capture consumer attention and drive results. Used by 199 of the 200 largest advertisers, our Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.
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Oracle Hot Topics: Bug ORA-00445: BACKGROUND PROCESS "XXXX" DID NOT START AFTER 120 SECONDS


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Fri, 28 Dec 2018 05:28 GMT-06:00

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Thu, 27 Dec 2018 06:32 GMT-06:00

My Oracle Support Portal will be undergoing maintenance on Friday January 11, 2019



My Oracle Support Portal will be undergoing maintenance on Friday January 11, 2019 starting at 9:00 PM Pacific Time (Saturday January 12, 2019, 5:00 AM GMT/UTC) and ending on Saturday January 12, 2019 at 2:00 AM Pacific Time (Saturday January 12, 2019 at 10:00 AM GMT/UTC). 

During this outage, users will not be able to access this application to create or update SRs but can continue to search our Oracle Knowledge Base by going to https://support-lite.oracle.com or access our My Oracle Support Communities by going to community.oracle.com

Please call your local Oracle Support center for any urgent issues during the outage window. You can find global Support phone numbers at our Oracle Support Contacts Global Directory.


lunes, 24 de diciembre de 2018

Oracle Hot Topics: Bug EXTERNAL TABLE FAILS WITH KUP-4021


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5097385
Sun, 23 Dec 2018 05:28 GMT-06:00

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Fri, 21 Dec 2018 13:44 GMT-06:00

viernes, 21 de diciembre de 2018

Maximize and take advantage of your Oracle Analytics Cloud - Essbase functionality


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Leverage the best of Oracle Essbase with the added functionality, on-demand scalable architecture, and low overhead administration available in the cloud. Empower your users with robust reporting and multi-dimensional analysis tools, while managing your IT resources.
Here's the information you need to move your Oracle Essbase applications and cubes from on-premises to the cloud.
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Oracle Hot Topcis: Bug REGRESSION TRACKING BUG FOR RTI 21589601


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28855922
Thu, 20 Dec 2018 07:28 GMT-06:00

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Wed, 19 Dec 2018 11:33 GMT-06:00

miércoles, 19 de diciembre de 2018

Oracle Hot Topics: Bug ORA-01405 WHEN QUERYING GV$ASM_VOLUME_STAT IN ASM PROXY


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Wed, 19 Dec 2018 07:29 GMT-06:00

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Mon, 17 Dec 2018 19:55 GMT-06:00

martes, 18 de diciembre de 2018

Oportunidad Laboral Arquitecto de Información (Datos) Proyecto en Ecuador



Se busca : Arquitecto de Información (Datos) para proyecto en empresa líder en distribución de productos farmacéuticos, consumo masivo y retail, deseable experiencia en la industria, formación en ingeniería de sistemas o carrera afín, con especialidad en inteligencia de negocio y administración de datos e información, deseable experiencia o formación en Big Data, análisis predictivo e inteligencia artificial a partir de grandes volúmenes de datos.

Tiempos del proyecto: 1 año, con posibilidad de extensión, país Ecuador, Guayaquil.

Detalles logísticos a convenir y negociar con interesados.

Me pueden contactar por mensaje a mi correo : leonardo.arguedas@i-bmc.net

California Resident Sentenced To Five Years In Prison For ATM Skimming Fraud Scheme


FOR IMMEDIATE RELEASE
Friday, December 14, 2018

LAS VEGAS, Nev. – A California man who possessed and used over 500 fraudulent credit and debit cards throughout the Las Vegas Valley was sentenced Thursday to 60 months in prison, announced U.S. Attorney’s Office Dayle Elieson for the District of Nevada.

Khachatur Zakaryan, 37, of California, pleaded guilty without the benefit of a plea agreement to one count of possession of 15 or more counterfeit or unauthorized access devices, four counts of producing, using, or trafficking in a counterfeit access device, and four counts of aggravated identity theft. In addition to the prison term, U.S. District Judge Andrew P. Gordon ordered him to serve a three year term of supervised release.

In February 2017, Zakaryan and unnamed coconspirators possessed counterfeit prepaid and gift debit cards encoded with stolen account numbers and account information. He drove to multiple ATM machines throughout the Las Vegas Valley to fraudulently withdraw cash advances from the stolen bank accounts. He fraudulently conducted cash outs at ATM machines at different locations within a short amount of time.

During a search of Zakaryan’s van and hotel rooms, officers found a total of 521 fraudulent cards. At the time of his arrest, officers found an additional nine fraudulent cards in Zakaryan’s possession.

At the time of this offense, Zakaryan was on probation in a state felony case for similar conduct with counterfeit credit/debit cards.

Zakaryan still faces pending charges for ATM skimming and fraud crimes in the state of North Carolina during the same approximate time period.

The case was investigated by the FBI’s Las Vegas Cyber Crimes Task Force and the Henderson Police Department. Assistant U.S. Attorney Patrick Burns prosecuted the case.

Oracle Hot Topics: Bug 18C UNABLE TO CLONE DB HOME ON WINDOWS


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Tue, 18 Dec 2018 07:32 GMT-06:00

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Mon, 17 Dec 2018 19:55 GMT-06:00

Pharma Companies Can Cut Clinical Trial Randomization Set Up 89 Percent with Oracle


Press Release 

Oracle Clinical One Randomization and Supplies Management Cloud Service reduces set-up time from two months to a few days, speeding clinical research 

Redwood Shores, Calif.—Dec 18, 2018 




The complexity of clinical research and development has increased exponentially, putting a strain on outdated systems used to support the business processes required to conduct a clinical trial. To alleviate these complexities, Oracle Health Sciences recently launched Clinical One Randomization and Supplies Management Cloud Service (ORS), which reduces the time required for study set up from nearly two months to just a few days. Since its introduction, more than one thousand patients have already been screened, and 78 percent of them randomized, through the cloud service. 

"At Oyster Point Pharma, we are developing a revolutionary new treatment for dry eye disease, and with the Oracle Randomization and Supplies Management Cloud Service, we have been able to significantly reduce our clinical trial setup time. In 2018 alone, as a start-up company, we initiated and completed 3 separate phase 2b trials using the Oracle Health Sciences cloud service," said Jeffrey Nau, president and CEO, Oyster Point Pharma. 

A recent survey of executives from pharma and contract research organizations highlighted the top challenges in Randomization and Trial Supplies Management (RTSM) in clinical trials. For more than 70 percent of respondents, slowness to build, test and deploy new trials; integration with other platforms and lack of flexibility; and inability to support study changes were paramount. 

"Our mission is to support our pharmaceutical and CRO customers in bringing drugs to market faster, and more efficiently," said Steve Rosenberg, general manager, Oracle Health Sciences. "We continue to drive new innovations to simplify the building, launching, and operation of clinical trials. ORS represents a major step in that regard by greatly reducing the build time. Each day saved during a clinical trial is one day closer to bringing a new therapy to market for patients waiting in need." 

A breakthrough in conducting trials, Oracle Clinical One Randomization and Supplies Management enables pharmaceutical companies to gain new levels of: 
Speed and Flexibility – self-service point and click trial design and set up in several days whether through a CRO or clinical R&D staff 
Simplicity and Control – ability to make mid-study protocol changes with the click of a mouse 
Integration and Efficiency – ORS is easily integrated with Oracle’s existing electronic data capture (EDC) solution, InForm, and seamlessly integrates with other, existing EDC solutions on the market 
Data Unification – because ORS is part of the Clinical One eClinical platform, data can be shared across people, processes and systems throughout the entire lifecycle of a trial 

· 

Contact Info
Valerie Beaudett
Oracle
+1 650.400.7833




Oracle Hot Topics: Bug 28146584 - SOLARIS: Upgrade to 18.3 Fails to Identify Installed Patch


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Sun, 16 Dec 2018 05:25 GMT-06:00

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Fri, 14 Dec 2018 00:21 GMT-06:00

Oracle Hot Topics: Bug LIMITATIONS OF LDAP ATTRIBUTES IN SYS_CONTEXT SYS_LDAP_USER_DEFAULT NAMESPACE


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Mon, 17 Dec 2018 11:26 GMT-06:00

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Mon, 17 Dec 2018 08:01 GMT-06:00

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