Research Highlights Differing Sentiments on the Role of Automation, Drones, IoT, 3D Printing, Virtual Reality and Wearables in Customer ExperienceOracle Industry Connect, Orlando, FL.—Mar 22, 2017
Smart Gets SmarterAI, VR and IoT present the opportunity to better anticipate consumers’ next purchase. However, establishing a strong foundation of trust is critical to success when rolling out new experiences to consumers. If brands over step the reaction can be visceral.
Fast Gets FierceVelocity in fashion is critical and it will only get faster. 3D printing and drone deliver will accelerate the product design to consumer process from months, to days and eventually hours.
Personalization Gets Perfected
- 54 percent of respondents viewed the concept of linking their wearable activity tracker to their pharmacy so they can suggest products to meet specific health and wellness needs as favorable
- 78 percent favor the option of having detailed information about product components (e.g., cotton, spandex, etc) and their origin prior to purchase
- 46 percent of respondents indicated that receiving real-time alerts on current product recalls, and time since last recall by a manufacturer, based on previous purchase history would improve their experience
About Oracle Retail
Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at www.oracle.com/retail.