Innovative commerce, marketing, sales and service apps enable smarter customer experiences that drive tangible and predictable business resultsModern Customer Experience 2017, Las Vegas, Nev.—Apr 26, 2017
- Commerce Professionals: New AI-powered capabilities help turn static journeys into smart ones by delivering targeted product and content that is most relevant to the shopper’s immediate context. Recommendations utilize account data, shopper third-party data and real-time inputs to optimize outcomes and create superior consumer experiences for both first time and known shoppers. This drives repeat visits, loyalty and ultimately revenue.
- Marketing Professionals: New AI-powered capabilities help enable smarter cross-channel experiences by delivering the most relevant, personalized content for each individual customer, at scale. By personalizing engagements in real time across all channels, the new AI capabilities help empower marketers to capture attention, drive engagement and improve conversion.
- Customer Service Professionals: New AI-powered capabilities help enable smarter and faster resolution of customer issues by providing the best information in the right channel at the right time. By delivering predictive product failure, predictive account health and predictive recommendation capabilities to customer service professionals, customers can receive connected service experiences that ultimately improve customer loyalty and advocacy.
- Sales Professionals: New AI-powered capabilities help enable smarter sales experiences by optimizing the selling process for sales teams and customers. For customers, the buying process is made more effortless and seamless as the right offer, optimized for the individual customer, is presented digitally or through a sales professional. Sales professionals can improve productivity by following guidance derived from opportunity analysis as well as using account engagement and next-best-action capabilities to accelerate and close more deals.
Public Relations for Oracle