Welcome to the August 2015 digital edition of Profit magazine

Welcome to the August 2015 digital edition of Profit magazine You are invited to subscribe to Java Magazine!

August 2015 issue of Profit is now available at http://www.profitmagazine-digital.com/profitmagazine/august_2015 When I joined Oracle in (gulp) 2000, everyone here was talking about Oracle E-Business Suite 11i, an integrated assembly of enterprise applications that, according to the marketing material of the time, "eliminates the need for complex integration projects and allows enterprise data to be consolidated in a single database." This was a differentiator for Oracle even 15 years ago--and as the Cloud becomes the standard for enterprise IT, it's a differentiator for Oracle today. This is particularly critical as business-critical enterprise resource planning functions are being built on cloud-based architectures. Looking at the arc of Oracle's application story over the past 15 years, we've been consistent in our approach. It's a strategy that minimizes the integration stress—and favors the business user. Indeed, it's a very suite spot to occupy. HYBRID VISION Wilsonart integrates cloud and on-premises Oracle solutions to achieve operational excellence. CHANGING GEARS GM is shifting the conversation toward social customer engagement. OUTSIDE IN CFOs should have much to say on the matter of cloud computing. CONNECTING FLIGHTS Grupo Aeroméxico uses Oracle Managed Cloud solutions to streamline 26 companies. ON THE HORIZON Progressive leaders are looking for the next business functions to move to the cloud. Is one issue of Profit not enough to get you through to August? Visit the Profit archives, or follow @OracleProfit on Twitter for a daily dose of enterprise technology news from Profit. Best Regards, Aaron Lazenby Editor in Chief Profit: Technology Powered. Business Driven. Follow us on Social Media!

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