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miércoles, 1 de julio de 2015

Webinar: Leading Retailers METRO and Fresh & Easy Share Their Approach to Private Label Growth and Brand Compliance

Leading Retailers METRO and Fresh & Easy Share Their Approach to Private Label Growth and Brand Compliance

Speakers: John Carter, METRO| Denise Webster, Fresh & Easy | Susan Reda, STORES Media
Date & Time: Wednesday, July 1, 2015 | 11 am ET

The retail industry, and particularly the food sector, has become a highly sensitive market with consumers demanding full transparency, accurate labeling, quality ownership and a rapid response to incidents. The growth in private label has only heightened this need for brand owners to collaborate with their supply chain in the sourcing, development, labeling and quality control of their products. To ensure continued brand loyalty, brand owners must demonstrate due diligence in their collection, capture and validation of supplier and product data.

In this session, two of the world’s leading grocers will share their approach to protecting their brand, maintaining consumer trust and navigating the mounting legislative and regulatory requirements for private label products.

Attendees will specifically hear unique perspectives from Europe and North America including:
  • METRO’s strategy and tactical approach to growing private label whilst maintaining brand quality and satisfaction
  • Fresh & Easy’s perspective on the challenges NA grocers face and the opportunity to successfully increase revenue and profit from private label
  • The role of technology in the successful execution of a strong brand compliance program

If you are looking to leverage industry best practices, don’t miss this session.

Learn More. Register now.

About the Speakers

John Carter, Global Director Quality Assurance and Vice President, METRO
Denise Webster, Director Brand Development & Protection – Product Development, Food Safety, Quality & Regulatory, Fresh & Easy
Susan Reda, Editor, STORES Media

About Metro
With more than 750 stores in 28 countries serving more than 21 million customers, METRO Cash & Carry is the leading international player in wholesale trade and is the largest sales lines of METRO GROUP: customer-focused, international and innovative. For over 50 years, the distinctive business concept has oriented itself towards helping professional customers to successfully run their own businesses.

About Fresh & Easy
Since transitioning to new ownership over a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission – saving customers time by making fresh and natural food more available and affordable. The new Fresh & Easy is a company built on fresh ideas. With innovation at its core, Fresh & Easy is delivering its promise to be a destination for value and products that don’t exist anywhere else.

About STORES Media
STORES Media is the publishing arm of NRF, the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries.

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