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viernes, 31 de julio de 2015
Oracle Retail’s Merchandising Solutions Bring World-Class Capabilities to Charming Charlie
Redwood Shores Calif—Jul 31, 2015
demand for the latest trends surges, fashion retailers must move quickly to
engage with shoppers and ensure they have the right product mix on the shelves.
Women’s contemporary jewelry and accessory retailer Charming Charlie, known for carrying
a wide array of accessible fashion accessories merchandised by color, has met
widespread consumer demand with aggressive growth and a timely upgrade to Oracle Retail
Merchandising solutions that supports both its immediate needs and its
international expansion plans.
Opening an average of 55 stores annually, it’s easy to see
why growth was stretching the retailer’s previous IT systems. Founded in
2004, Charming Charlie now has over 350 locations across the U.S., Canada and
Dubai. The company debuted a 16,000-square-foot New York City Charming
Charlie flagship store in June 2015 and is poised for further domestic and
international expansion in the coming months.
Along the way, growth outpaced its IT systems and Charming
Charlie launched an initiative that would establish scalable, modern retail
operations on new Oracle Retail systems.
“With the complexity of a lot of product SKUs, ongoing store
openings, and international expansion, we needed a technology foundation from
Oracle Retail that would be able to grow with us,” said John Hnanicek, Chief
Information Officer, Charming Charlie.
Over a 13-month period beginning in late 2013, with the help
of systems integrator and Gold level member of Oracle PartnerNetwork, OLR, Charming Charlie implemented Oracle
Retail Merchandising System, Oracle Retail Trade Management, Oracle Retail
Price Management, Oracle Retail Invoice Match, and Oracle Retail Store
Inventory Management. The integrated Oracle Retail systems support
best-in-class operations across critical areas such as inventory management,
sales forecasting, and pricing/markdown management.
Charming Charlie was already using Oracle E-Business Suite
Financials, and the Oracle Retail Merchandising solutions are integrated with
this and an array of in-house systems, which increases the speed at which
informed decisions can be made.
Charming Charlie Streamlines
Merchandising and Pricing
In addition to helping drive both U.S. and international
growth, the Oracle Retail solutions provide world-class retailing capabilities.
By employing Oracle’s industry best practices on merchandise hierarchy setup
and price management, Charming Charlie is gaining operational efficiencies. The
Oracle Retail solutions automate and streamline pricing strategy execution,
adding the ability to set regional pricing and meet competitive pricing
targets, and they simplify key operational processes such as reclass and
“By implementing Oracle Retail, Charming Charlie has an
operations platform to drive growth and facilitate quick-turn response to new
market opportunities,” said Jill Puleri, senior vice president and general
manager, Oracle Retail. “Oracle is committed to providing retailers with the
right mix of solutions, global support and best practices to deliver commerce
anywhere and drive profitability.”
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