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martes, 16 de agosto de 2016
Welcome to the August 2016 Digital Edition of Profit magazine
Your August 2016 issue of Profit is now available here.
Every day, I use Oracle Marketing Cloud for content workflow management. Consistent with the marketing copy written about cloud applications, we have benefited from a fast and easy rollout and have seen quick results. We've adapted our workflow to match the best practices established by the system, and shifting away from old, inefficient email- and spreadsheet-based processes has been fairly painless.
Despite the fact that I use this cloud-based system on a regular basis, I don't know much about how it works on the back end. But I am very intimate with the business processes the system supports. And the more I use the system, the more ideas I have about how it could possibly connect to other business processes.
In the pages of Profit, we often discuss how to make a closer connection between business users and the systems they need to get their jobs done. Now, integration technologies are increasingly making users a part of the solution. From what I've seen, we'll all benefit as a result.
A VIEW FROM THE TOP Avaya executives see deep connections between systems integration and customer satisfaction.