Webinar Tuesday, May 24th | 2:00PM Eastern: Align Your Brand to What Consumers Demand

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Registro para el Webinar en: http://www.1to1media.com/customregistration.aspx?itemid=32915&from=ORC1

Align Your Brand to What Consumers DemandCPGs must engage consumers based on their needs and preferences to create a connection that cements long-term loyalty and grows revenue.

A complimentary 1to1 Webinar Tuesday, May 24th | 2:00PM Eastern

Consumers are a fickle bunch, often swayed by flashy promotions and discounts. Additionally, advances in social networking and mobility have fundamentally changed the way customers behave. Fortunately, this transformation also opens the door to more direct relationships. Consumer packaged goods companies (CPGs) must engage consumers across channels and learn their underlying needs and preferences to create a connection that cements long-term loyalty and evangelism—and grows revenue.
This 1to1® Webinar will explain how CPGs can create shopper loyalty and drive sales in the age of consumer-directed marketing. Attendees will gain valuable insight into harnessing social and mobile channels to build direct relationships with end consumers, as well as best practices in using customer data to deliver a consistent, engaging multichannel experience that supports both loyalty and sales efforts.

Attendees of this exclusive webinar will also receive a complimentary copy of the new white paper by Peppers & Rogers Group,Social Loyalty: A New Way to Make Friends and Influence Business.

Our presenters will examine how to:

Build consumer relationships: Use more relevant, targeted marketing, social interactions, and mobile communications to increase customer engagement and loyalty.

Find gems in data: Merge the myriad sources of information available to uncover the customer data essential to successfully build consumer engagement.

Be proactive: Provide consumers with the information they need not only to choose your products, but also to help improve their lives by using those products.

Cut across channels: Consumers expect consistency in experience, communication, and service across channels. CPGs need to create a consistent cross-channel customer experience to meet those expectations.