Welcome to the August 2016 Digital Edition of Profit magazine

Welcome to the August 2016 Digital Edition of Profit magazine You are invited tosubscribe to Java Magazine!

Your August 2016 issue of Profit is now available here. Every day, I use Oracle Marketing Cloud for content workflow management. Consistent with the marketing copy written about cloud applications, we have benefited from a fast and easy rollout and have seen quick results. We've adapted our workflow to match the best practices established by the system, and shifting away from old, inefficient email- and spreadsheet-based processes has been fairly painless. Despite the fact that I use this cloud-based system on a regular basis, I don't know much about how it works on the back end. But I am very intimate with the business processes the system supports. And the more I use the system, the more ideas I have about how it could possibly connect to other business processes. In the pages of Profit, we often discuss how to make a closer connection between business users and the systems they need to get their jobs done. Now, integration technologies are increasingly making users a part of the solution. From what I've seen, we'll all benefit as a result. A VIEW FROM THE TOP Avaya executives see deep connections between systems integration and customer satisfaction. BRINGING IT ALL TOGETHER IT staff and business users can create an integration strategy for the cloud era. NEW CONNECTIONS The cloud simplifies system integration for business users. CLOUD CHALLENGE Five projects show the many use cases of cloud platforms. SPECIAL SECTION: CLOUD WORLDWIDE Profit examines how companies around the world are putting cloud to work. Is one issue of Profit not enough to get you through to November? Visit the Profit archives, or follow @OracleProfit on Twitter for a daily dose of enterprise technology news from Profit. Best Regards, Aaron Lazenby Editor in Chief Profit: Technology Powered. Business Driven. Visit the Profit archives, or follow @OracleProfit on Twitter for a daily dose of enterprise technology news from Profit. Best Regards, Aaron Lazenby Editor in Chief Profit: Technology Powered. Business Driven.  Follow us on Social Media!

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