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Miroglio Fashion Deploys Oracle Retail Omnichannel Solutions in 7 Months

Press Release 
Miroglio Fashion Deploys Oracle Retail Omnichannel Solutions in 7 Months

Italian Fashion Company Offers Customers a Rich Shopping Experience with Oracle Retail Xstore and Oracle Retail Customer Engagement

Redwood Shores, Calif.—Jan 30, 2018

Today, Oracle announced that Italian fashion company Miroglio Fashion deployed the Oracle Retail Xstore Point-of-Service and Oracle Retail Customer Engagement to drive innovation and create connections between product, data and people. The Italian fashion retailer operates more than 1,100 stores, six commerce sites and 2,400 wholesale outlets in 34 countries and has 12 distinctive womenswear brands as Elena Mirò, Fiorella Rubino, Motivi and Oltre.

“As the consumer continues to evolve, our business must follow and innovate. With Oracle Retail, our physical and digital locations can now operate as part of a network to better serve our customer with unified stock management and unified shopping experiences across channels. Customers are empowered to engage with our brand as they choose,” said Hans Hoegstedt, CEO of Miroglio Fashion.

Miroglio Fashion launched the Retail 4.0 program as an initiative to foster innovation, drive efficiency and increase performance. With the help of Oracle Retail Consulting, Miroglio Fashion implemented Oracle Retail Xstore Point-of-Service and Oracle Retail Customer Engagement. In 2013, Oracle quickly declared Oracle Retail Xstore Point-of-Service as the strategic Omnichannel platform to deliver more innovation to the market.

“We needed speed, efficiency and reliability to execute toward the vision of our Retail Innovation Program. Our leadership team declared explicit business targets. We designed the roll-out and a progressive migration process in advance of the implementation,” said Francesco Cavarero, Group Chief Information Officer, Miroglio Fashion.

“We are thankful for the collaboration with the IT and business leadership teams of Miroglio Fashion. The clarity and focus of the project and commitment to a vanilla implementation allowed my team to deliver on-time and on-budget in seven working months,” said Lou Frio, Vice President of Global Consulting, Oracle Retail. “Miroglio Fashion leverages a remote deployment process to keep an aggressive yet healthy pace for the rollout.”

Oracle will convene a global community of retail leadership at Oracle Industry Connect April 10-11, 2018 in New York, NY. Oracle Industry Connect provides attendees with intimate peer networking opportunities in addition to over 30 customer-led presentations on adapting to market changes, simplifying operations and empowering authentic brand experiences. To learn more about Oracle Industry Connect 2018 and register to attend visit:

Contact Info

Matt Torres
About Miroglio Fashion

Miroglio Fashion is the company in the leading textiles and apparel Miroglio Group—founded in 1947—which is specialized in womenswear. Today it is the number three company in Italy in this market. It creates, produces and distributes 12 brands through 1,188 branded sales outlets, 6 e-commerce websites and a wholesale network of 2,400 stores.

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