miércoles, 1 de noviembre de 2017
Oracle Leads the Pack in Independent Analyst Report on Digital Experience Platforms
Oracle named sole leader in evolving digital experience platform market with a balance of product and platform
Redwood Shores, Calif.—Nov 1, 2017
Oracle today announced that Forrester Research has named the company the sole leader in digital experience platforms in its recent The Forrester Wave™: Digital Experience Platforms, Q3 2017 report. Oracle was recognized for having one of the broadest portfolios—including content, commerce, marketing, data, analytics and customer care.
Organizations today are under pressure to meet skyrocketing customer expectations. To meet these needs, organizations must be able to provide unique digital experiences across every step of a customer’s journey—requiring software that spans marketing, commerce, service, analytics and more. The Oracle CX Cloud Suite offers an integrated set of applications that blend innovative technologies, such as artificial intelligence (AI), Internet of Things (IoT) and data that span the entire customer lifecycle. By enabling a smarter approach to customer experience, Oracle empowers organizations to not only save time and money, but also improve the bottom line and exceed customer expectations.
“I believe that our performance as sole leader in Forrester’s digital experience report reflects the large investments and progress we’ve made in building the Oracle CX Cloud Suite,” said Des Cahill, vice president and head CX evangelist, Oracle. “Our mantra is simple: we want our customers to have connected data that spans their organization; to apply connected intelligence to that data; and to deliver connected experiences to their customers across any channel. Only the Oracle CX Cloud Suite is able to deliver on this promise.”
Of the 14 vendors Forrester evaluated for digital experience, the Oracle CX Cloud Suite was named sole leader based on evaluation across 28 criteria, including current offering, strategy and market presence. Oracle was cited for its balance of product and platform. As one Oracle reference noted: “No one else has the length and breadth of integration and future development dollars. I think Oracle is in this for the long haul.”
Oracle CX Cloud Suite empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results. The Oracle CX Cloud Suite includes Oracle Commerce Cloud, Oracle Marketing Cloud, Oracle Sales Cloud and Oracle Service Cloud.
PR for Oracle