martes, 19 de abril de 2016

Oracle to Share Modern Customer Experience Best Practices in Las Vegas

Press Release

Events for marketing, commerce, sales and service professionals to provide actionable insights that help attendees meet demands of digitally empowered consumers

Redwood Shores, Calif.—Apr 18, 2016

To help organizations embrace modern customer experience (CX) best practices across marketing, commerce, sales and customer service, Oracle will host four separate conferences in Las Vegas, Nevada, April 26-28. Held at the MGM Grand Hotel and Resort, Modern Marketing Experience, Modern Commerce Experience, Modern Sales Experience and Modern Service Experience will empower professionals with the insights needed to deliver a personalized customer experience whenever and however a customer interacts with a brand.

Digital technologies have transformed the way organizations engage with customers and have fundamentally reshaped the role of marketing. To help marketers embrace a role that increasingly includes responsibilities for overall customer experience initiatives, Modern Marketing Experience will provide attendees with the knowledge and experience they need to make a difference in their companies and careers through insights from experts in marketing automation, social marketing, content marketing, big data and testing and optimization. The event includes more than 200 sessions, presentations from CMOs of some of the most iconic brands in the world and the 10th annual Markie Awards, which honor the best of modern marketing.

In addition, Oracle is hosting dedicated events for customer service, sales, and commerce professionals. Modern Commerce Experience will help businesses understand how to satisfy customers who increasingly expect seamless omni-channel commerce experiences on the web, on mobile and in-store. Modern Sales Experience will demonstrate how industry experts and customers are taking advantage of modern sales tools to unlock customer insights and dedicate the right sales resources to focus on the right targets to boost results. Modern Service Experience will show how customer service teams can differentiate their brand by unifying web, social and contact-center experiences that help develop lasting, profitable relationships with their customers.

Highlights Across the Four Conferences

  • Engaging Keynotes: Keynote speakers includes Oracle CEO Mark Hurd; Kevin Akeroyd, senior vice president and general manager, Oracle Marketing Cloud; Ryan Deutsch, divisional vice president, Digital Marketing, Sears Holdings Corporation; Nick Cerise, CMO, Western Union Business Solutions; Eric Reynolds, senior vice president & CMO, The Clorox Company
  • Inspiring Guest Speakers: The conferences will feature a range of guest speakers including Zach King, Vine star and digital influencer; Troy Carter, founder, chairman and CEO, Atom Factory, and brand developer extraordinaire, including responsibility for Lady Gaga’s rise to stardom; Jay Baer, industry influencer and author, Convince & Convert; Tyra Banks Founder & CEO of TYRA Beauty and Creator & Executive Producer of America’s Next Top Model
  • Powerful Insights: Attendees will have access to several hundred high-quality sessions, deep-dive training sessions, and expert keynotes covering marketing, sales, customer service and commerce, plus partner demos
  • Industry Best Practices: The 2016 Markie Awards, celebrating its 10th year of honoring outstanding marketing success, will host a dinner and ceremony to showcase examples of excellence in modern marketing on Tuesday, April 26th at 8:00 p.m. PT, and the event will host the award-winning band, Bastille. Modern Service Experience will also recognize service innovators during a morning customer appreciation award ceremony on Wednesday, April 27th.
  • Lots of Fun: Oracle’s customer appreciation event, on Wednesday, April 27th at 8:00 p.m. PT in the MGM Grand Garden Arena, will offer attendees a night of great music, fine food and drink, and more opportunities to connect with peers from around the world. The event will feature the Goo Goo Dolls
“Meeting the demands of today’s mobile and social empowered consumer requires a commitment to optimizing the customer experience across the entire organization,” said Des Cahill, Vice President and Head CX Evangelist. “To help organizations succeed in this new market reality, we are bringing together thousands of people from the world’s top brands to provide insights into the trends and best practices that help enhance customer experience across all touchpoints. As the market leader in customer experience for marketing, sales, service and commerce, Oracle is uniquely positioned to deliver effective omni-channel customer experience via our Oracle CX Cloud Suite. Customer Experience is the number one technology investment area for CEOs over the next 5 years and Oracle is helping thousands of leading organizations create competitive advantage in this area.” 

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