lunes, 27 de julio de 2015

MIT research analyzing faces may explain why these CEOs are successful

Researchers at MIT’s Computer Science and Artificial Intelligence Lab developed a program that predicts how memorable a face is
How memorable is your face? If you’re Mark Zuckerberg, it’s very highly memorable. If you’re Larry Page, just highly memorable.

That’s according to a tool developed by researchers from MIT’s Computer Science and Artificial Intelligence Lab (CSAIL). The tool allows you to upload a photo and its algorithm then analyzes how memorable the face in that image is. We picked at random 12 photos of CEOs and ran them through the program to find out how they compare on the memorability scale, at least by this “scientific” measure.

The faces are ranked on a scale of 0-1, so even though Larry Page ranks lowest on this list, his face is still quite memorable by MIT standards.

For a CEO, the public face of a company, memorability can matter, since it can affect our impression of a person’s trustworthiness. Familiarity breeds likability, said principal research scientist Aude Oliva in a blog post.

“If we tag a person with familiarity, because we think this is a face we have seen before, we have a tendency to like it more, and for instance to think the person is more trustworthy,” she said.

The algorithm was created from a database of more than 2,000 images that were awarded a “memorability score” based on human volunteers’ ability to remember the pictures. The software analyzed that information to be able to detect subtle trends in features of faces that make them more or less memorable, according to MIT. Features such as changing nose width can impact faces to make them more or less distinctive.

Here are the facial memorability rankings of 12 CEOs, all of whom scored high or very high.

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