domingo, 5 de abril de 2015

Oracle Recognizes Marketing All-Stars at the 2015 Markie Awards


Awards honor modern marketing excellence in 20 categories including Brand Experience of the Year, Customer Centricity, and CMO’s Marketing Team of the Year

MODERN MARKETING EXPERIENCE – LAS VEGAS – April 2, 2015 – To promote best practices and celebrate the accomplishments of modern marketers around the world, Oracle has announced the winners of the 2015 Markie Awards.

Now in its ninth year, the annual Markie Awards recognize top companies and leaders for creative, innovative, and effective modern marketing campaigns that delivered increased engagement, conversation and ROI.

The 2015 Markie Awards featured 20 categories that reflect the evolving marketing landscape, including: Brand Experience of the Year, Customer Centricity, CMO’s Marketing Team of the Year, Best Audience Creation, Best Integrated Ad Campaign, and Going Mobile.

“It’s amazing to see the results that organizations have been able to achieve through the adoption of modern marketing best practices,” said Kevin Akeroyd, senior vice president and general manager, Oracle Marketing Cloud. “The winners for 2015 have gone above and beyond, fully leveraging the most innovative marketing technologies to create customer-centric campaigns that deliver increased engagement, conversation and ROI. Oracle is proud to recognize and honor winners for their outstanding achievements and their dedication to Modern Marketing.”

Winners of the 2015 Markie Awards are:
Best Audience Creation: Dell Inc.
Best Cross-Channel Marketing Program: Cetera Financial Group
Best Data Activation: IHS
Best Digital Marketing Ecosystem: Rockwell Automation
Best Integrated Ad Campaign: CSC
Best International Campaign: F-Secure
Best IT-Marketing Collaboration: Dell Inc.
Best Lead Nurturing Program: DocuSign, Inc.
Best Social Campaign: LifeSize
Brand Experience of the Year: Twitter
Content is King: Thermo Fisher Scientific
Customer Centricity: Lojas Colombo
CMO’s Marketing Team of the Year: Penton
Extraordinary Email: Telstra
Going Mobile: Rautaruukki
Metrics That Matter: FIS
Modern Marketing Leader of the Year: Rhonda Wunderlin, Penton
Most Creative Marketing Campaign: Eaton
Revenue Growth: FIS
Rookie of the Year: comScore, Inc.

The 2015 Markie Awards were presented last night during Oracle Modern Marketing Experience in Las Vegas, Nevada.

Additional Information

Learn more about the Markie Awards.

Learn more about Oracle Marketing Cloud by following us on Twitter and Facebook and reading our Modern Marketing Blog.

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