martes, 1 de julio de 2014

Oracle Information InDepth Newsletters CUSTOMER EXPERIENCE EDITION

NEWS


Since October 2013, Oracle has completed the acquisition of three leading-edge marketing software leaders, Responsys, BlueKai, and Compendium. Read a Q&A with Oracle Vice President of Marketing Andrea Ward to understand the strategy behind these acquisitions—and how they are transforming Oracle Marketing Cloud offerings.
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In October 2013, Oracle acquired leading cloud-based configure, price, and quote (CPQ) solution provider BigMachines, now available as Oracle Configure, Price, and Quote Cloud (Oracle CPQ Cloud). Greg Swender, Oracle’s senior director of CPQ and sales automation, tells us more about the new technology and how it complements Oracle’s other sales and customer experience solutions.
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Oracle is named a leader in the April 2014 report, The Forrester Wave: Customer Service Solutions for Enterprise Organizations, Q2 2014. Find out how Oracle earned its designation and get more details about Oracle’s modern customer service solutions.
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SPECIAL ANNOUNCEMENT


Oracle recently launched the Customer 2 Cloud program, which dramatically simplifies migration for existing Oracle customers to best-in-class cloud applications with flexible financial models, rapid startup services, and packaged cloud integrations.
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Read the Press Release



VIDEOS


Larry Ellison
Larry Ellison discusses modern business in the cloud during his 2014 keynote address at Oracle CloudWorld in San Francisco. Only Oracle offers a complete cloud for your entire business.

When choosing a modern customer experience cloud provider, you need to ask questions. Watch this video to discover the key differences among today’s cloud providers.

Learn how Oracle Commerce uniquely enables companies to drive the best business results—higher traffic, increased conversion rates, and greatest average order size.



CUSTOMER BUZZ










RESEARCH AND INSIGHTS


Watch this new video from Oracle that illustrates the transformation to modern sales and the benefits to key stakeholders such as sales representatives, managers, and senior executives.

Are you using the top strategies designed to drive traffic, convert more customers, and boost order values? Take a commerce assessment to find out where you might be able to improve your commerce channels—and discover how you can deliver a more rewarding commerce experience.



WEBCASTS


This webcast features Gartner Analyst Rob Desisto and Oracle experts discussing the latest research on salesforce automation and mobile selling. Discover how modern mobility is changing the game for salesforce automation tools, the importance of mobile applications for sales user adoption, and key mobile strategies sales organizations should adopt to improve selling and achieve revenue goals.

Every month Oracle highlights strategies and best practices for important aspects of your customer relationships. Find out how to avoid crises and earn the opportunity to convert customers to loyal fans.



BLOGOSPHERE








NEW RESOURCES


Are your social marketing efforts stuck in silos? The Oracle Social Cloud team and Altimeter Group have released a new e-book that details six steps organizations can take to become socially enabled businesses. Watch this video for a sneak preview of the e-book.

This helpful report provides an overview of the five customer service trends you need to know about in 2014.

This white paper lays a framework for expanding the definition of return on investment (ROI) and dispelling some of the myths around ROI. It also shows the relationship between social key performance indicators and how to align them with broader organizational and business-oriented goals and objectives for the future. Read the paper and then watch a short video featuring Lego Group’s approach to scaling and measuring social globally.



PRODUCT UPDATES


Not sure exactly what CPQ can do for your sales team? If you’re looking to sell more and sell faster, take a look at Oracle CPQ Cloud in action. Visit the resource page and find out how to help your sales staff, channels, and customers find the right products through guided selling, as well as how to quickly generate sales quotes and proposals right from your customer relationship management system.

Oracle’s customers are already delivering the most innovative omnichannel experiences today, and Oracle Commerce 11 enables them to push the boundaries of their omnichannel commerce vision and keep up like never before with changing consumer and market demands. Read a recent blog post and get links to an on-demand webcast recording, updated product documentation, and more.

Delighting customers amid rising expectations requires a modern approach to service. Learn about some of the highlights in the recent release of Oracle Service Cloud.



INDUSTRY SPOTLIGHT


Watch a thought-provoking panel discussion on the state of CX. Industry leaders share their unique insights and perspectives on how to deliver a customer experience that drives success for their enterprise. The panel is moderated by SVP and GM of Oracle Retail Mike Webster, and features customers Two Degrees, Stage Stores, Northeast Utilities, and Group Health Cooperative, and analyst Deal Architect.

Oracle and Tata Consultancy Services have combined findings from their independent customer experience (CX) surveys in the airline and travel industries to present the top five findings that were particularly well-aligned. Gain insights that can help you refine, implement, and improve your CX strategies.


DESTINATION PAGES


Live chat is the perfect tool for online customer service in many industries and one of the best ways to increase online conversions and reduce service costs. Visit the Oracle Service chat hub resource center, which contains information you need to know about live chat, from staffing and training to managing volume and measuring success.



FIND AN ORACLE PARTNER


Oracle Specialized Partner
Oracle Exastack Partner
Oracle Validated Integrations




TRAINING


New Oracle Sales Cloud Implementation Training
Learn how to implement, customize, and extend Oracle Sales Cloud with expert training from Oracle University. Unable to get to a classroom? We offer Oracle Sales Cloud courses in a convenient training on demand format, which delivers high-quality streaming video of full classroom training and labs over the internet.



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PROFIT MAGAZINE SPOTLIGHT


Go to where the conversation lives. Connect on Facebook with Profit, Oracle's publication for the enterprise class, business leaders, and decision-makers. Be a part of our growing community and network with colleagues around content directly from Profit, as well as exclusive content found only here Join us.
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Don’t miss Profit’s special report on customer experience. Read it today and sign up for a free subscription.



EVENTS


September 28–October 2, 2014 | San Francisco, California
  • Come to CX Central @ OpenWorld.
    Learn about the key trends in customer experience and hear how the latest customer experience strategy and design can help you make your marketing dollars count more.






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