viernes, 19 de octubre de 2012

Oracle Social Media Summit - Las Vegas, November 14-15, 2012


Get Social. Social-Enable Your Enterprise.

Stay on the cutting edge of social innovation and be a leader in your business transformation. Join top brand marketers, agency executives, and social development leaders for networking and sharing of best practices with industry peers.

Speakers include David Kirkpatrick, founder and CEO of Techonomy Media and author of The Facebook Effect; Reggie Bradford, Oracle Senior Vice President; Stephanie Agresta, Executive Vice President of Weber Shandwick and author of Perspectives on Social Media Marketing; and Justin Oh, Senior Digital Strategist, 22squared.

At the Summit you will learn how:
  • Marketing Leaders are bringing key parts of their enterprise together with Social Relationship Management
  • Social Content & Community Managers implement best practices and share tips-of-the-trade for managing a brand's social presence
  • Social Agency & Marketing Developers stay ahead of new social technologies and development best practices

Join us at Oracle's "School for the Socially Gifted" where you will meet and network with your social peers, industry innovators and many of the world's largest, best-known brands. We're confident you'll leave with new friends and an even bigger competitive advantage, thanks to informative presentations and hands-on workshops.


Register NOW to join us on November 14–15 at the Wynn Las Vegas. Space is limited at this exclusive event.

@OracleEvents #OracleSSG

Agenda (Subject to Change)


General Sessions

Our guest speaker, journalist and social media expert David Kirkpatrick gets our day started with his keynote outlining his unique and insightful view of social and what it means for businesses and consumers today... and tomorrow. Next Oracle's Senior VP of Product Development Reggie Bradford takes the stage to discuss the state of social and the strategies, technologies and tools marketers need for a successful roadmap. Finally, David Kirkpatrick moderates a panel of four of the most experienced and insightful social media executives. Founders of Oracle's recently acquired social companies—Reggie Bradford (Vitrue); Rahim Fazal (Involver); Noah Horton (Involver) and Don Springer (Collective Intellect)—gather to talk social media from its roots to current state to where tomorrow's technologies and emerging platforms are taking us next.

Track Sessions

Click on the track sessions for session abstracts

Social Leaders: CMO/Marketing Executive & Social Relationship Management

Social Management: Content & Community Managers

Social Development: Agency & Marketing Developers

Wednesday November 14, 2012
6: 00 p.m. – 8:00 p.m. Welcome Reception
Thursday November 15, 2012
7:00 a.m. – 8:15 a.m. Registration & Breakfast
8:15 a.m. – 8:45 a.m. Opening Keynote by David Kirkpatrick
8:45 a.m. – 9:45 a.m. Industry Landscape & Strategy Roadmap: Reggie Bradford, Oracle Senior Vice President, Product Development
9:45 a.m. – 10:45 a.m. David Kirkpatrick Moderates the "Social Founders" Panel with Oracle's Social Pioneers Reggie Bradford, Noah Horton, Rahim Fazal, Don Springer
10:45 a.m. – 11:00 a.m. Break
11:00 a.m. – 11:50 a.m. Concurrent Tracks 1–3, Session #1
11:50 a.m. – 1:00 p.m. Networking Lunch & Solution Pavilion
1:00 p.m. – 1:50 p.m. Concurrent Tracks 1–3, Session #2
1:50 p.m. – 2:40 p.m. Concurrent Tracks 1–3, Session #3
2:40 p.m. – 3:00 p.m. Break
3:00 p.m. – 3:50 p.m. Concurrent Tracks 1–3, Session #4
3:50 p.m. – 4:40 p.m. Concurrent Tracks 1–3, Session #5
4:40 p.m. – 6:00 p.m. Networking Reception & Solution Pavilion

Speaker Biographies


David Kirkpatrick
Author, journalist and media entrepreneur
@DavidKirkpatrick



Abhay Parasnis
Senior Vice President, Product Development
Oracle Corporation



Reggie Bradford
Senior Vice President, Product Development
Oracle Corporation
@ReggieBradford



November 14–15, 2012
Wynn Las Vegas
3131 Las Vegas Blvd. South
Las Vegas, NV 89109
Map & Directions

A block of rooms have been reserved at the Wynn Las Vegas at the rate of $179/night + tax for the nights of November 14-15, 2012. To reserve a room click here or call 1.866.770.7555 and reference "Oracle Social Summit" or code 8VIR1112.

Room Rate Extension: this rate expires on November 1, 2012 @ 5:00 p.m. PT) Rooms booked after this date are subject to availability.

Get Social. Social-Enable Your Enterprise.
@OracleEvents #OracleSSG

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